Customer Relationship Management (CRM) as we know it are the sets of tools and processes that enable organizations to reach out to prospects, communicate with them, make them customers and retain them as long term relationships.
Dynamics CRM from Microsoft is one such enterprise solution that provides CRM functionality. However Dynamics CRM goes much beyond simple CRM.
With the ability to define new industry specific entities and the ability to determine various custom relationships between entities, Dynamics CRM allows extending CRM functionality to 3rd Parties like suppliers, vendors, assets, franchises, employees, re-sellers and many others.
We found a nice video to share on xRM and its possibilities.